The best example of CIG yet: it's like you're coming over to a friend's place and you're really hot and thirsty, so you ask for a drink. And then your friend goes "Oh, I'll get you the best drink ever! I'll be back in 60 minutes! You won't believe how great this drink is." "No really, I'll take anything. A tepid glass of water, even a cold cup of coffee. Please, I just need a drink!" "Oh, no, no! Only the best is good enough for you my friend. I'll have an organic coconut water smoothie for you in 60 minutes. Well, maybe 90 minutes, because of the traffic. Be right back."