Recently, I had an issue getting the most recent Geforce display drivers to install. I kept getting "the data is invalid" as an error.
I tried all kinds of solutions, none worked and I thought I'd have to reinstall Win10.
Contacted EVGA, tried their solutions - no joy.
then, I remember seeing where evga had recommended using "Display Driver Uninstall" and asked them if I should try it. They said, sure, go ahead.
So, I got DDU from Guru3D, ran it in Safe Mode, ran the driver installer, and Voila! The new driver installed.